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Team

Innovation - SALES - MARKETIng

HEIDI ADAMS

FOUNDER & CEO

Heidi Adams brings 20 years of multidisciplinary design experience, spanning product design, film, urban infrastructure and interior design, showcasing her proficiency in user-centered design. Her ability to repeatedly deliver on projects globally stems from her expertise in building cohesive teams, creating a holistic vision, and empowering her team to maximize their strengths.
Heidi’s deep understanding of project execution, fabrication, and leadership is reflected in her successes, including being a finalist in the ‘LA Lights the Way’ street lighting competition, which underscores her capacity to guide BASEstud.io toward innovative street lighting solutions that balance design, sustainability, and functionality.
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Patricia

PATRICIA BUSH-MCMANUS

COO

Patricia Bush-McManus has generated $40M in revenue, $3.5M in grants, and grew a sales team from $10M to $25M in three years. She has 30 years of operational leadership experience in building high-performing teams and fostering strategic partnerships across government, industries and academic institutions.

Her expertise in managing complex processes and large-scale relationships (as seen with her work managing over 500 partnerships at Drexel University) provides a foundation of operational excellence. Patricia’s background is essential for overseeing logistics, resource management.

Brian Hachtmann

LEAD PRODUCT ENGINEER

Brian is a mechanical engineer experienced in mechanical, electrical, optical and systems engineering. He was an original Tesla engineer, taking the company through its IPO.  He has also worked for Northrop Grumman

HEIDI ADAMS

FOUNDER CEO & CCO

A graduate of Rhode Island School of Design, Ms. Adams brings more than 25 years’ experience as a multi-platform designer, recognized for her innovative lighting solutions as a finalist in the LA Lights the Way street lighting competition. She also led the winning design team for the City of West Hollywood Digital Offsite Signage Program.

PATRICIA BUSH-MCMANUS

CCO

Having spent some four decades in executive leadership positions, Ms. Bush-McManus has built a solid track record around creating and managing high-performing teams and value-added relationships with government agencies, academic institutions, corporations, and community organizations. Patricia holds three degrees from The George Washington University.

Kathleen Harvatt

CMO.

Ms. Harvatt has more than 40 years’ experience in marketing and communications, with an extensive background in government relations. As
a longtime consultant to the Mayor of Baltimore, MD, she developed and oversaw award-winning community programs and successful social marketing campaigns

Kathleen Harvatt

CMO.

Ms. Harvatt has more than 40 years’ experience in marketing and communications, with an extensive background in government relations. As a longtime consultant to the Mayor of Baltimore, MD, she developed and oversaw award-winning community programs and successful social marketing campaigns

Board Of Advisers

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John Byrne, PHD

Professor of Climate Policy

  • Distinguished Professor of Energy and Climate Policy
  • Director of the Center of Energy and Climate Policy
  • Contributor to the United Nations IPCC Panel
  • Architect of the Sustainable Energy Utility (SEU) Model
  • Committee Chairperson of World Council for Renewable Energy

Rani Narula-Woods

Community Leader

  • Expert in Transit System Design and Strategic Partnerships
  • Deployed Major Initiatives, Programming and Services for Angelenos
  • LA Metro's first Strategic Initiatives Superintendent
  • CEO of Excellence in Innovation

Rick Kauffman, IES

Mechanical Engineer

  • 40+ years as a product designer in roadway and industrial lighting
  • Chaired the IES Light Control and Luminaire Committee
  • US DOE, Solid-State Street Lighting Consortium Executive Committee
  • Contributed to and received more than two dozen product patents
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Lauren Dandridge, IES

Lighting Designer

  • Principle at Chromatic, an equity-based lighting studio
  • Adjunct Associate Professor at USC School of Architecture
  • Co-Founder of LightPrivilege.org, researching how poor lighting quality is creating and perpetuating racism.
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JOHN BYRNE, PH.D

Distinguished Professor of Energy and Climate Policy

Director of the Center of Energy and Environmental Policy

Contributor to the United Nations IPCC Panel

Committee Chairperson of World Council for Renewable Energy

OLATUNJI OBOI REED

President & CEO, The Equiticity Racial Movement

Chairman & CEO of Equiticity Ventures

White House Champion of Change, 2015

2022 Civic Equity Champion, COMTO

Rick Kauffman, IES

40+ years as product designer in roadway and industrial lighting

Mechanical Engineer

Contributed to and received more than two dozen product patents 

Chaired the IES Light Control and Luminaire Design Committee, as well as the IES task group. 

Lauren Dandridge, IES

Principle at Chromatic, an equity based lighting studio

Adjunct Associate Professor at USC School of Architecture

Co-Founder of LightPrivilege.org, researching how poor lighting quality is creating and perpetuating racism

RICK KAUFFMAN CONSULTING, LLC

Mr. Kauffman has spent more than 30 years working in the lighting industry, helping municipalities and utilities design and navigate LED street lighting pilots. He chairs the IES Light Control and Luminaire Design Committee, as well as the IES task group that prepared Roadway Lighting Standard, RP-8-18.

JOHN BYRNE

President, Foundation for Renewable Energy & Environment
Director & Distinguished Professor of Energy & Climate Policy, Center for Energy & Environmental Policy University of Delaware.
Visiting Scholar, Johns Hopkins University, School of Advanced International Studies.

Olatunji Oboi Reed

President & CEO, The Equiticity Racial Equity Movement

Chairman & CEO, Equiticity Ventures

Oboi is the 2015 White House Transportation Champion of Change,The White House and The United States Department of Transportation and he is the 2022 Civic Equity Champion, COMTO.

Nick Albert, IES, Affiliated AIA

Nick Albert is a founding Principal of Chromatic, an equity based lighting studio and research lab located in Los Angeles. He is a twenty-year veteran of the lighting, architecture and construction industries with a portfolio of hundreds of built works across the globe with awards in both the US and International Lighting communities.

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